Social – AUDIENCEX

Programmatic Advertising and Social Media: How They Work Together

Programmatic advertising is an influential force in today’s marketing world, and more and more marketers are using it to make their ad buying more efficient and precise. Another increasingly impactful factor is social media. Companies can use it to interact with their current customers, find new customers, and increase awareness of their brand. But can these two behemoths of the digital marketing world work together? Indeed, they can, if you have the right tools and strategies in place.

5 Key Trends for Digital Advertising in 2020

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year.

The 5 Benefits of Programmatic Advertising

Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.

Integrating Search & Social Advertising

As marketers, we know that the customer’s buying journey touches several different channels along the path to conversion. From awareness to conversion, the message should follow the customer and stay with them as you work to maintain and expand their business.

Managing, measuring, and optimizing these channels side-by-side allows for improved budgeting, bidding, and targeting decisioning. How can you run and optimize cross-channel campaigns simultaneously in a way that provides the best performance? How can you leverage data from one platform to improve performance in the other?

Our team of campaign strategists have put together a quick guide to help you integrate your search & social marketing for maximum impact. Fill out the form below to download the guide.

5 Tips to Amplify Your Social Media Marketing

Social media has evolved over time to become one of the most popular sources of information, entertainment, and connectivity, as well as an essential part of any marketing campaign. In fact, 68% of digital marketers plan to increase their investment in paid social media by 2020. But how can you be sure your social media marketing is making an impact?

According to eMarketer, social network ad spend is expected to grow from $34 billion in 2019 to nearly $47 billion by 2021. And for good reason. Consider this:

Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
69% of U.S. adults use at least one social media site.
88% of American 18- to 29-year-olds use social media.
A typical American Facebook user clicks on 8 Facebook ads per month.
Half of Generation Z and 42% of millennials says social media is the most relevant ad channel.

Brands across the globe leverage social media to attract new audiences, share their story, foster deeper engagement, and grow their business.

With so much activity occurring on these platforms, how can you set yourself apart and best take advantage of the benefits social has to offer?

We’ve developed 5 tips to amplify your social media marketing strategy. Fill out the form below to download the guide.

Elevating Search, Social, & Ecommerce Advertising

Since our inception, AUDIENCEX has been committed to empowering mid-market advertisers with exclusive access to enterprise level tech that otherwise wouldn’t be available to them. Today, we announced our next step in that journey: an exclusive partnership with Marin Software, a global leader in bid management solutions for performance-driven advertisers and agencies.

Competing to Captivate on Social

As the number of marketers finding success with social media marketing continues to grow faster than time spent on social platforms, so competition for consumer attention is more fierce than ever before.

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