Paid search marketing is an advertising model where businesses and organizations pay to feature their ads on search engines. Since the advent of the internet, companies have used paid advertising to draw attention to their services, and the field continues to evolve. Paid search marketing should be carefully researched and targeted to the demographics most likely to engage with your content. When used as part of an integrated media plan with other channels such as programmatic display, social, and video, paid search is an effective way to guide customers down the funnel.
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that they will be removing third-party cookies from Chrome in 2022, many marketers are scrambling to understand exactly what this means for their marketing plans.
The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.
For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target audience. By understanding where your consumers are located and adjusting your messaging appropriately, you can send them personalized, relevant content to help drive them further down the consumer funnel and drive them to your stores. Geofencing and geotargeting are two different digital marketing tactics that make this possible.
Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad buying more efficient and precise. Another impactful factor for these brands is social media, which they use to interact with their current customers, find new customers, and increase brand awareness. But can these two behemoths of digital marketing work together? Indeed, they can, if you have the right tools and strategies in place.
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year.Read More
Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.Read More
It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact, 28% of Americans say that they are now online “almost constantly”. With an increase in consumers’ multi-device activity, this gives agencies and marketers more devices to target, but also means reaching consumers isn’t as easy finding them on their desktop or mobile phone.
Since our inception, AUDIENCEX has been committed to empowering mid-market advertisers with exclusive access to enterprise level tech that otherwise wouldn’t be available to them. Today, we announced our next step in that journey: an exclusive partnership with Marin Software, a global leader in bid management solutions for performance-driven advertisers and agencies.Read More
As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable results, nothing is more important than putting the right offer in front of the right eyeballs. How do you know the audiences you’re targeting are indeed relevant?
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