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May 14, 2020

Webinar: Paid Search During COVID-19

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Events & Webinars, Insights, Marketing, Paid Search

The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.

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May 11, 2020

Using Geotargeting & Geofencing in Advertising: The Basics

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing, Paid Search

For local businesses and national brands alike, location data can be a valuable marketing tool to help reach your target audience. By understanding where your consumers are located and adjusting your messaging appropriately, you can send them personalized, relevant content to help drive them further down the consumer funnel and drive them to your stores. Geofencing and geotargeting are two different digital marketing tactics that make this possible. 

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social media and programmatic advertising
January 16, 2020

Programmatic Advertising and Social Media: How They Work Together

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Marketing, Paid Search, Social, Technology

Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad buying more efficient and precise. Another impactful factor for these brands is social media, which they use to interact with their current customers, find new customers, and increase brand awareness. But can these two behemoths of digital marketing work together? Indeed, they can, if you have the right tools and strategies in place.

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January 6, 2020

5 Key Trends for Digital Advertising in 2020

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Creative, Industry News, Insights, Marketing, Paid Search, Social, Technology

2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year. 

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December 5, 2019

The 5 Benefits of Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Insights, Marketing, Paid Search, Social, Technology

Consumers are spending increasingly more time online, making digital marketing a powerful tool for companies of all sizes. While digital advertising is a great way to reach consumers, it’s important that you are able to target the most highly engaged and interested audiences. For your online advertising campaign to succeed, you need to match ads to the right audiences on the right platforms—at the right time. Doing so manually can be time-consuming and difficult to complete with accuracy.

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search and display finding synergy together
July 25, 2019

Combining Search and Display Advertising to Boost Conversions

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Insights, Paid Search

It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact, 28% of Americans say that they are now online “almost constantly”. With an increase in consumers’ multi-device activity, this gives agencies and marketers more devices to target, but also means reaching consumers isn’t as easy finding them on their desktop or mobile phone.

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April 9, 2019

Elevating Search, Social, & Ecommerce Advertising

  • Posted By : Barbie Koelker/
  • 0 comments /
  • Under : Advertising, Announcements, Paid Search, Social

Since our inception, AUDIENCEX has been committed to empowering mid-market advertisers with exclusive access to enterprise level tech that otherwise wouldn’t be available to them. Today, we announced our next step in that journey: an exclusive partnership with Marin Software, a global leader in bid management solutions for performance-driven advertisers and agencies.

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May 17, 2018

Why Recency Matters in Programmatic Advertising

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Advertising, Marketing, Paid Search

As a seasoned marketer, by now you’re well aware of the value of relevant audiences. When it comes to quantifiable results, nothing is more important than putting the right offer in front of the right eyeballs. How do you know the audiences you’re targeting are indeed relevant?

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August 16, 2016

Search Engine Synergy: How SEO and SEM Should Align

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Advertising, Insights, Paid Search

We often hear the concern from clients that paid search campaigns that bid on branded keywords are in effect “cannibalizing” clicks. Meaning, why should they pay for traffic that would otherwise occur “organically”?

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RECENT POSTS:
  • Webinar: Top Programmatic Targeting Strategies for 2021
  • Connected TV Advertising: Q&A with The Trade Desk’s Shawn Sharifan
  • Webinar: Programmatic Advertising without Cookies
  • aX Profile: Sales Director, Kelly Wiethuchter
  • Virtual Panel: What’s in Store for the Advertising Industry in 2021?
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