AUDIENCEX is focused on simplifying the complex world of digital advertising, and we understand that the demand for skilled digital marketers is only going to increase. We are focused on helping the next generation of digital marketers make their mark on our industry. To that end, we are excited to offer a digital marketing scholarship to a future leader in the digital marketing and media industry.Read More
Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling!Read More
The demand for engaging video content is on the rise. Short videos are easier to digest for consumers compared with long pages of text, and simultaneously video advertising is quickly becoming most popular ad format in digital advertising today. But having a powerful, engaging video asset is just the first piece of the puzzle. How do you get that amazing content in front of your target audience and get it seen, quickly and efficiently? Enter programmatic video advertising.Read More
If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look.Read More
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder they are turning to artificial intelligence to help. So, how is AI being used in marketing, how common is it, and where is adoption growth expected?
There are 3 clear strategies that marketers are turning to AI for help: audience targeting, creative effectiveness, and campaign spend.
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads more than the game itself. The biggest award show in advertising is focused on creative. The best scenes in the most famous TV show about advertising were often the creative pitches that wowed the clients.
When it comes to educating others about the marketing and advertising landscape, a university degree, leadership conference, or professional experience typically comes to mind. When a teacher from Aspire Tate Academy in Los Angeles, a school for children in K-6th grade, approached AUDIENCEX to help educate their students, we were more than excited to share our experience with the young scholars and next generation of leaders.Read More