Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that resembles the publication’s editorial content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s product, without blatantly showing a banner ad advertising that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, but instead adding value to it.Read More
As the programmatic landscape continues to evolve, it can be challenging for marketers and agencies to know where to start. How do you effectively reach your audience across screens and devices without a huge in-house team of media experts? In an age where advertising is everywhere, trading desks can help brands cut through the noise and execute robust campaigns to generate awareness with their intended audience.Read More
If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look.Read More
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder they are turning to artificial intelligence to help. So, how is AI being used in marketing, how common is it, and where is adoption growth expected?
There are 3 clear strategies that marketers are turning to AI for help: audience targeting, creative effectiveness, and campaign spend.
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads more than the game itself. The biggest award show in advertising is focused on creative. The best scenes in the most famous TV show about advertising were often the creative pitches that wowed the clients.
When it comes to educating others about the marketing and advertising landscape, a university degree, leadership conference, or professional experience typically comes to mind. When a teacher from Aspire Tate Academy in Los Angeles, a school for children in K-6th grade, approached AUDIENCEX to help educate their students, we were more than excited to share our experience with the young scholars and next generation of leaders.Read More
As the number of marketers finding success with social media marketing continues to grow faster than time spent on social platforms, so competition for consumer attention is more fierce than ever before.Read More
Marketers are often expected to be wizards, conjuring results from ethereal & evaporating resource pools. To thrive, they must not only captivate & retain users, in order to justify marketing spend.Read More