May 21, 2020

What Is Connected TV Advertising?

Connected television (CTV) advertising is making its way to the forefront of effective marketing campaigns. Although people are using more devices than ever, it’s still possible to serve them cohesive ad campaigns across multiple channels. CTV could be the missing piece that helps you develop an effective and memorable omnichannel advertising strategy. With 90% of American adults using the internet in 2019, you don’t want to miss the chance to make connected TV a part of your marketing strategy. Read More

May 20, 2020

Programmatic Advertising During a Global Pandemic: Your Guide for Success

While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing: CTV viewership is growing, eCommerce is surging, inventory is up, and consumer behavior is shifting. How can marketers make sense of all these changes and ensure that your programmatic campaigns are still reaching your consumers? Read More

May 14, 2020

Webinar: Paid Search During COVID-19

The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.

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May 5, 2020

AUDIENCEX Giving Back

In the midst of the COVID-19 pandemic, this Giving Tuesday is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we support – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Vision Care, Nueva Vision Community Schools, and Venice Arts. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.  

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April 9, 2020

Your Audience is Watching. Drive Results with CTV.

In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube workouts to binge-watching new shows on Hulu, or staying glued to the news—home-bound consumers can now access more video content than ever before, and at any time of day. With content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times. 

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April 2, 2020

Leveraging the Power of Digital During an Economic Downturn

With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? 48% of advertisers have adjusted media type usage or shifted budget among media types instead of halting advertising spend. Rather than completely cutting advertising budgets, marketers should consider different avenues for reaching their target customers. Just look at the data from 2008: brands that kept their advertising steady and remained strong in 2008 recovered 9x faster during the global financial crisis. 

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March 25, 2020

Which DSP Is Right for My Campaign?

Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign? 

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March 17, 2020

What Is a Private Marketplace?

People love getting invited to exclusive events, like early screenings of movies or private dinners with higher-ups in a given industry. Why? These invite-only events offer things you can’t get anywhere else.

What if you could apply the same idea to your programmatic marketing and get exclusive access to high-value ad spots? With private marketplaces (PMPs), you can. Here’s how PMPs work and how they could help you achieve your advertising goals.

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March 16, 2020

Unlocking New Revenue During Economic Downturns

Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals, and conferences and implementing mandatory work from home days, while universities are closing schools and moving in-person classes online. Traditional retail marketers are seeing declining revenues and categories from travel to restaurants and education are seeing unexpected contraction. As we wait for the dust to settle, what can marketers do in these uncertain times to keep business running in a semi-normal capacity and offset losses within their existing revenue models? 

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