March 22, 2021

How Will iOS 14 Impact Facebook Advertisers?

When Apple rolled out their new iOS 14 update in late 2020, it came with some updated privacy settings for consumers, requiring users to explicitly opt-in to sharing their data with any app on their phone. In addition to giving consumers more control over their data, these new policies will have a definite impact for mobile advertisers. One of the hardest hit and largest mobile advertisers is Facebook, which boasts over 2.45 billion global users, 81% of which only access the site via their mobile devices.
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February 18, 2021

How Will Marketing Be Affected by the Loss of Third-Party Cookies?

Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will be removing all third-party cookies from Chrome at some point in 2022, many marketers are beginning to panic. Just how big of a deal is this, and what can marketers do to prepare for the inevitable?

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January 7, 2021

Connected TV Advertising: Q&A with The Trade Desk’s Shawn Sharifan

Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only accelerated this trend. According to data by The Trade Desk, connected TV reached over 80 million US households for the first time in 2020. This shift has implications for marketers and the way ad campaigns are deployed. 

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December 1, 2020

AUDIENCEX Giving Back

In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we’ve supported – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Venice Arts, Coral Vita, Nueva Vision Community Schools, Vision Care, and Blue Star Families. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.  

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November 17, 2020

Which DSP Is Right for Your Campaign?

Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign? 

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November 10, 2020

Best Practices for Native Programmatic Advertising

Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that appears similar to the publication’s main content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s products or services, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.

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October 21, 2020

What is Multichannel Marketing?

Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time. 

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October 1, 2020

The Definitive Guide to Programmatic Advertising

Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.

Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.

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September 29, 2020

What Is Dynamic Creative Optimization (DCO)?

Dynamic Creative Optimization, or DCO, is a form of programmatic advertising that allows marketers to personalize the creative shown to individual audiences. Rather than displaying the same creative with the exact same words to every individual, DCO relies on technology to match the best-suited ad creative to the user, based on criteria set up in advance by the marketer.  In short, DCO is a display ad technology that creates personalized ads based on data collected about the viewer at the moment of ad serving.  Through this personalization, the marketer is in effect matching the best content to the correct user, thereby optimizing the chances that the user likes what they see and is more likely to convert. 

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