Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy on impulse from seeing an ad on social media, while others might have to see the same ad several times across different platforms before they visit the website for the first time. While the visuals, interactivity, and messaging of an ad campaign are important for consumer engagement, so is its relevance when it comes to the audience it reaches. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your targeting strategies in order to reach the most engaged audiences with your campaigns.
In the midst of the COVID-19 pandemic, more people are spending time at home and as a result, social media usage is on the rise – far beyond what was previously predicted.
The ongoing uncertainty linked to this pandemic means it’s now more important than ever to be strategic about your marketing campaigns, and more specifically, how you utilize social media in order to reach your target consumer. AUDIENCEX is ready to help you optimize your social media campaigns and deliver strong performance with our new guide, “The Social Sweet Spot”, a comprehensive manual for social media marketing.
2020 has been an unprecedented year for marketers. With ongoing uncertainty linked to the global pandemic, it’s now more important than ever to be strategic about your media buys in Q4.
Since the start of the global pandemic, we’ve seen a major shift in consumer behaviors – from the way they communicate with friends, family, and colleagues and the amount of media they consume, to the way they shop for essentials. Store closures, reduced hours, and the potential risks associated with in-store shopping have greatly influenced consumer shopping habits – forcing them to make more of their regular purchases online to avoid the larger crowds.
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home.
While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing: CTV viewership is growing, eCommerce is surging, inventory is up, and consumer behavior is shifting. How can marketers make sense of all these changes and ensure that your programmatic campaigns are still reaching your consumers? Read More
For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your audience effectively when there are so many screens, devices, and apps to be targeted?
Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?Read More
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