If the past few months have taught us anything, it’s that we don’t know what is coming next. Daily life, work life, vacation plans, marketing plans—everything we had previously scheduled for 2020 has been disrupted. So, where do we go from here?
The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.
CTV, OTT, ATV…what’s the difference? If you’d like to know the answer, we’ve got just the thing for you. Check out our recent webinar offering deep-dive into Connected TV, now available on-demand for viewing.
Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action.
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Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.
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AUDIENCEX is proud to be participating as the presenting sponsor of the 2019 Ad Day, presented by the American Advertising Federation of Des Moines. This year’s event theme is “Imagination Having Fun”, and brings together hundreds of design and marketing experts to talk about the importance of creative in advertising.
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The 10th annual ANA Digital & Social Media Conference is making its way to San Diego, California. From July 24th to the 26th, top leaders and CMOs in the digital space will gather under one roof to discuss topics including AI, influencer marketing, voice, chatbots, measurement, and more!
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The Digital Summit event series is in full swing, having already stopped at several cities across the U.S. this year. As a sponsor for the event, AUDIENCEX has traveled with the Summit to a handful of states, where we’ve expanded our knowledge of the advertising ecosystem, met talented professionals in the industry, and shared our story with others.
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For 17 years, the Marketing Analytics Summit has been the place for analysts, marketing technologists, and growth architects to come together and share their knowledge of the industry. The summit continues, and this year it’s hosted at Caesars Palace in Las Vegas from June 17th to the 20th!
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Social media should be a part of any effective marketing strategy. A sense of personal connectivity with your audience and the opportunity to inform are only a couple of benefits that come with it. As social continues to grow with new platforms, features, and functions, so does the need to stay up to date with the latest and greatest. That’s where Social Media Week can help.
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