The way brands and agencies purchase media is ever-evolving, with new channels and new competition appearing every day. With this, many are left questioning how to best handle the media landscape. Cue the Digiday Media Buying Summit, a place where digital marketing executives dive into winning strategies for building a solid media operation.

As consumers have shifted to spending more time on their mobile phones, so advertisers have shifted their budgets. In the process, the mobile advertising landscape has become considerably more competitive. To make the most of their digital dollars, savvy marketers are turning to AI powered solutions to improve campaign effectiveness.

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