The COVID-19 pandemic has changed so much of our lives in 2020. It has altered the way we communicate with our friends, family and colleagues; the amount and the way we consume media; and even the way we shop. Marketing strategies have had to change as well, and when it comes to holiday campaigns, this is no time to just repeat what you did last year. But how can we prepare for Q4 now, when everything is still so uncertain?
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
As consumers move from radio to digital audio, major advertisers are buying fewer and fewer traditional radio ads, and instead are turning to digital to extend their audience reach and increase message frequency, with the inherent efficiencies that programmatic advertising offers over more traditional ad buys.
Marketers today are drowning in audience data. We get data every time we send an email, or launch a campaign from every platform and channel of our marketing stack. We have so much data that we don’t know which data to believe (or not), or how to apply it to other parts of our business. How can we get a deeper understanding of the data we’ve collected in order to avoid this “analysis paralysis”?
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.
After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?
Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why so many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience?
If the past few months have taught us anything, it’s that we don’t know what is coming next. Daily life, work life, vacation plans, marketing plans—everything we had previously scheduled for 2020 has been disrupted. So, where do we go from here?
The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.
CTV, OTT, ATV…what’s the difference? If you’d like to know the answer, we’ve got just the thing for you. Check out our recent webinar offering deep-dive into Connected TV, now available on-demand for viewing.