Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.
After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?
Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why so many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience?
If the past few months have taught us anything, it’s that we don’t know what is coming next. Daily life, work life, vacation plans, marketing plans—everything we had previously scheduled for 2020 has been disrupted. So, where do we go from here?
The world as a whole has been impacted by the current global pandemic, but there are many ways you can proactively set your brand up for success now, in preparation for the future. During these months where people are spending more time at home, they are using the internet at all hours of the day for both personal and professional use. View our on-demand webinar on how to make sure your paid search campaigns are helping keep your brand top of mind as home-bound consumers browse on Google, Bing, and other search engines to find grocery delivery services, take out restaurants, online retailers, virtual workouts, and more.
CTV, OTT, ATV…what’s the difference? If you’d like to know the answer, we’ve got just the thing for you. Check out our recent webinar offering deep-dive into Connected TV, now available on-demand for viewing.
Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action.
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Be sure to tune in monthly to our Webinar Wednesday series, where our experts provide overviews of various digital advertising topics on the last Wednesday of each month. They’re a great refresher if you haven’t used certain digital marketing tactics in awhile, or great learning experiences if you haven’t tried them before. Our most recent Webinar, Introduction to Programmatic, was a high-level overview into the world of programmatic advertising.
Read MoreEvery year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.
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AUDIENCEX is proud to be participating as the presenting sponsor of the 2019 Ad Day, presented by the American Advertising Federation of Des Moines. This year’s event theme is “Imagination Having Fun”, and brings together hundreds of design and marketing experts to talk about the importance of creative in advertising.
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