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January 12, 2021

Webinar: Top Programmatic Targeting Strategies for 2021

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making a purchase is not always the same. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your digital targeting strategies in order to reach the most engaged audiences with your campaigns. 

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December 23, 2020

Webinar: Programmatic Advertising without Cookies

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

Starting in 2022, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers, but what does this mean for programmatic advertising? There has yet to be a decision made about what exactly will replace cookies (if anything), so in the meantime, it’s time for brands to find ways to connect with their customers without sacrificing their privacy. From utilizing their own first-party data to targeting based on location or context, it’s time for brands to be more strategic with their targeting efforts since they can no longer rely on third-party cookies.  

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December 10, 2020

Virtual Panel: What’s in Store for the Advertising Industry in 2021?

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

2020 has been one for the record books, and 2021 is likely to bring more challenges to an ever-evolving industry. As marketers look to deal with the fallout from a cookie-less future, a global recession, and the ongoing COVID pandemic, adaptability and agility will remain more important than ever. 

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October 15, 2020

Webinar: How to Avoid Analysis Paralysis with Audience Data & Analytics

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

Marketers today are drowning in audience data. We get data every time we send an email, or launch a campaign from every platform and channel of our marketing stack. We have so much data that we don’t know which data to believe (or not), or how to apply it to other parts of our business. How can we get a deeper understanding of the data we’ve collected in order to avoid this “analysis paralysis”?

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September 22, 2020

Virtual Roundtable: Best Practices for Programmatic Audio Campaigns

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.

As consumers move from radio to digital audio, major advertisers are buying fewer and fewer traditional radio ads, and instead are turning to digital to extend their audience reach and increase message frequency, with the inherent efficiencies that programmatic advertising offers over more traditional ad buys. 

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September 17, 2020

Webinar: Q4 Holiday Planning Strategies

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

The COVID-19 pandemic has changed so much of our lives in 2020. It has altered the way we communicate with our friends, family and colleagues; the amount and the way we consume media; and even the way we shop. Marketing strategies have had to change as well, and when it comes to holiday campaigns, this is no time to just repeat what you did last year. But how can we prepare for Q4 now, when everything is still so uncertain?

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August 17, 2020

Webinar: Introduction to Programmatic Advertising

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Announcements, Events & Webinars, Marketing, Technology

Looking for an overview of the programmatic advertising landscape? Our next webinar, Introduction to Programmatic Advertising, is just what you need!

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July 30, 2020

Webinar: Introduction to Pixel Tracking

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Events & Webinars, Technology

Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are.  If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are. 

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July 21, 2020

Virtual Roundtable: Data & Inventory Trends during COVID

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Events & Webinars

After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?

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July 15, 2020

Webinar: Paid Social 101

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Events & Webinars, Insights, Marketing, Social

Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why so many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience? 

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RECENT POSTS:
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  • Connected TV Advertising: Q&A with The Trade Desk’s Shawn Sharifan
  • Webinar: Programmatic Advertising without Cookies
  • aX Profile: Sales Director, Kelly Wiethuchter
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