Every year, programmatic further permeates marketing, from the increasing number of marketers who deploy it to the ever expanding ad formats it supports. Every year, thousands of marketers convene at events around the globe to better understand it & prepare for its evolution. One event in particular is seen as a tentpole in this area, and it’s coming up!Read More
As a professional in the digital industry, it’s essential to keep up with shifts in consumer preferences as well as shifts in practices and techniques. But how do you determine what these changes are? How does your brand fit into this all? Luckily, there’s the AMIN Integrated Conference, which allows for an open exchange between industry professionals, spanning across a variety of functions within the digital landscape.Read More
The digital marketing landscape is continually evolving, with new technologies, trends, and tactics taking the industry by storm. How can marketers better equip themselves for the future and adjust to maintain relevance? That’s where the Digital Summit can help.Read More
When it comes to finding the right marketing technology for your business, there is no one size fits all. With so many tools and resources available, it’s up to each company to determine the methods that are most effective in accelerating their growth in the industry.Read More
A strong social media presence is necessary for any brand looking to meaningfully engage today’s consumer. With an ever-increasing amount of consumers turning to social media to learn about & discuss brands, it is absolutely vital to have a solid social strategy in place.Read More
Every day, ever-shifting digital marketing trends barrel toward a common goal of captivating audiences, much like skiers racing down the difficult terrain of a Utah mountainside. While new trends may come and go, classic concepts hold true over time, whether it’s the desire to elevate the advertising experience or traverse the terrain without injury to body or brand. No matter the case, marketers need to stay constantly aware of these changes, even if they’re temporary, and adjust their strategies to stay ahead of the game.
The way brands and agencies purchase media is ever-evolving, with new channels and new competition appearing every day. With this, many are left questioning how to best handle the media landscape. Cue the Digiday Media Buying Summit, a place where digital marketing executives dive into winning strategies for building a solid media operation.
Digital marketing is a staple no matter the industry, and education is no exception. While these institutions strive to grow the minds of their scholars, they also seek to grow their attendance rates and awareness.Read More
As consumers have shifted to spending more time on their mobile phones, so advertisers have shifted their budgets. In the process, the mobile advertising landscape has become considerably more competitive. To make the most of their digital dollars, savvy marketers are turning to AI powered solutions to improve campaign effectiveness.