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November 4, 2019

Finding the Best Digital Marketing Tactics for Your Campaign Goals

  • Posted By : Erin Jeffery/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing

In this guide we will break down campaign goals into three buckets—awareness, acquisition, and driving traffic—and offer some specific digital marketing strategies you might want to try to achieve each goal. 

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September 30, 2019

Tis the Season for New Holiday Campaign Strategies

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Guides, Marketing

Happy holiday marketing planning! It may still feel like summer, but ‘tis the season to get prepared for some high-powered Q4 campaigns!

Not sure where to start? Our campaign strategists have analyzed thousands of holiday campaigns from the last several years and compiled a few tips and tricks to help your holiday campaigns get ready to shine. 

In this guide, you’ll learn:

  • New strategies to drive successful brand holiday campaigns
  • Key stats and figures that show when your budget is best used
  • When to launch your campaigns to capture as many shoppers as possible

The 2019 holiday shopping season is a bit shortened this year, because Thanksgiving Day falls late in the month on November 28, giving only 27 shopping days between Thanksgiving and Christmas. This shift puts additional strain on shoppers, retailers and marketers alike. 

Last year, Cyber Monday was the heaviest online spending day in history, with a reported $7.87 billion in sales. Meanwhile, Thanksgiving and Black Friday experienced significantly above-average growth rates as they become more important shopping days for e-commerce. This means promotional campaigns should be launched by early November, with pacing plans in place to allow for increasing your media spend in the week before Black Friday and Cyber Monday. 

Fill out the form below to download the guide. And happy holiday campaign planning!


Our campaign strategists are available to talk about your goals and how we can help you exceed them. Contact us to schedule a time to talk. 


September 19, 2019

Pixels, Please!

  • Posted By : Michel Benjamin/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing

Pixels make the digital advertising world go round. And yet, they are sometimes almost an afterthought of modern marketers. First, you make the marketing plan, build your audience, design your creative, and get the campaign launched. Having the right pixels placed can be almost forgotten. But when you are relying on lookalike targeting and prospecting to find more potential customers for your brand, having a solid amount of visitors already tagged is important. So why wait? It’s time to get pixeling! 

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search and display finding synergy together
July 25, 2019

Combining Search and Display Advertising to Boost Conversions

  • Posted By : Michel Benjamin/
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  • Under : Advertising, Best Practices, Insights, Paid Search

It’s no secret that we live in a world where every consumer is constantly connected to multiple devices. In fact, 28% of Americans say that they are now online “almost constantly”. With an increase in consumers’ multi-device activity, this gives agencies and marketers more devices to target, but also means reaching consumers isn’t as easy finding them on their desktop or mobile phone.

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June 11, 2019

How to Improve Campaign Performance with Contextual Targeting

  • Posted By : Michel Benjamin/
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  • Under : Advertising, Best Practices, Insights

To target ad buys based on channel or demographic information alone is to bake a cake with only half the ingredients and no instructions. Sure, something will result from the effort, but it won’t be anything to write home — or in this case, tell the client or the CMO — about.

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March 4, 2019

Segmenting Your Retargeting Audience to Increase Conversions

  • Posted By : Jason Wulfsohn/
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  • Under : Advertising, Best Practices, Marketing

Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People that come from paid search but do not convert on their first visit may have a lot of value as prospective customers in the future. So it is important to keep your company top of mind so they are more likely to return to your site when they are ready to convert. Retargeting is key to success here. 

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September 7, 2018

How to Personalize Creative by Audience Segment

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Advertising, Best Practices, Creative, Marketing

The practice of audience segmentation has been taken to new heights in recent years by programmatic media buyers who use ever more precise targeting tools to refine audiences. They overlap targeting filters by time of day, geography, recent search behavior, sites visited, credit worthiness, and where a consumer falls in the purchase funnel. Ecommerce and B2B marketers, in particular, may work with audiences of a few hundred or a few thousand, which may be small but highly engaged and highly profitable audiences.

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April 4, 2015

3 Tips For Branding With RTB

  • Posted By : Jason Wulfsohn/
  • 0 comments /
  • Under : Advertising, Best Practices, Marketing

As a buyer you have probably noticed that your highly valuable audience segments don’t get much brand messaging; at least, not through RTB. To a certain degree that is because of concerns about the quality of the inventory available through exchanges.

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