Consumers are shifting to connected TV (CTV) and streaming services in bigger numbers than ever before. The global pandemic only accelerated this trend. According to data by The Trade Desk, connected TV reached over 80 million US households for the first time in 2020. This shift has implications for marketers and the way ad campaigns are deployed.
Demand side platforms, or DSPs, are an important part of programmatic advertising. This technology allows advertisers and agencies to buy ads across multiple ad exchanges in multiple sources through one interface. However, each DSP has its own strengths, inventory sources, and characteristics. How do you know which DSP is right for your campaign?
Native advertising is an effective way for your brand to capture attention and build relevance. By definition, native advertising refers to content in an online publication that appears similar to the publication’s main content, but is paid for by an advertiser. The goal is ultimately to promote the advertiser’s products or services, without blatantly showing a banner advertisement for that product or service. The key to success is to fit your content seamlessly in the environment it appears in, without disrupting the user experience, and instead, adding value to it.
So many brands are jumping on the native advertising bandwagon. As one of the most engaging channels in programmatic advertising, native seems to pop up in almost every campaign strategy conversation we have with our marketer and agency clients. And because there is so much talk around native, we get a lot of questions about how to optimize these campaigns so that they are most effective. So we decided to go straight to the source, and bring in one of our native partners, Taboola, to help answer some common questions about native advertising.
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing: CTV viewership is growing, eCommerce is surging, inventory is up, and consumer behavior is shifting. How can marketers make sense of all these changes and ensure that your programmatic campaigns are still reaching your consumers? Read More
Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action.
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Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?
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The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient of a marketing message performs that desired action is known as a conversion.
Conversions can take many forms, including signing up for a newsletter, going to a particular link, filling out forms, purchasing a product, or even watching a video. In order to increase conversions from your marketing efforts, it is helpful to understand what brings more conversions to the business or website. And to do this, you need conversion tracking.
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