Every day, marketers are looking for ways to elevate their digital strategies, yet many lack the time or resources to put their theories to the test or explore new technologies.

Indeed, according to a recent study published by Warc, marketing exploration is frequently hindered by both technical barriers (45%) and budget constraints (42%).

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Every year, The Drum Digital Trading Awards celebrates the best in the ad tech industry. This year, we’re pleased to share that AUDIENCEX has been selected as a finalist under the “Most Effective Programmatic Media Partnership” category.

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Last year saw significant upheaval in the digital marketing space, including changes to how ads could be targeted and a renewed look at brand safety. This year is shaping up to be no different. While 2018 will present plenty of opportunities for marketers, as outlined in our recent report, seizing those opportunities – and successfully riding the wave of disruption – is only possible with access to best-in-class technology.

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