Every year during Q4, marketers put all of their efforts into creating a strong holiday campaign that will deliver real results: bringing in new customers and boosting sales. But what happens after the holidays wind down and the campaign is over? How can you convert these holiday shoppers into repeat customers?
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When setting up a new marketing campaign on any channel, one of the first items that needs to be identified is the KPI you will be measuring success against. These metrics will vary based on a variety of factors, including the goal of the campaign, the channels you are using, and even devices targeted.
The goal of advertising is to influence a target audience to take a specific action. The point at which the recipient of a marketing message performs that desired action is known as a conversion.
Conversions can take many forms, including signing up for a newsletter, going to a particular link, filling out forms, purchasing a product, or even watching a video. In order to increase conversions from your marketing efforts, it is helpful to understand what brings more conversions to the business or website. And to do this, you need conversion tracking.
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Digital marketing can take many forms, with almost unlimited channels, strategies and tactics to choose from. When you are running a complex omnichannel marketing plan, how can you measure which of your tactics is providing the biggest return on investment?
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Everyone knows that customers who are already interested in your products or services and are in the buying cycle are more likely to generate sales and create a high Return on Investment (ROI). However, many consumers may visit a website and spend some time on it, then leave without making a purchase. According to Outbrain, among the customers who visit your website, only 2% will make an actual purchase on their first visit. How do you get them back to your site to complete the transaction?
Programmatic advertising accounted for nearly 85% of the digital display ad market in the United States this year and will account for about 88% by 2021, according to forecasts from eMarketer.
Not using programmatic ads yet? It’s time to get in on the action.
Don’t worry if you’re not sure how to get started with programmatic advertising. Here’s a quick guide to help get you under way.
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Programmatic advertising is an influential force in today’s marketing world, and more brands are using it to make their ad buying more efficient and precise. Another impactful factor for these brands is social media, which they use to interact with their current customers, find new customers, and increase brand awareness. But can these two behemoths of digital marketing work together? Indeed, they can, if you have the right tools and strategies in place.
2019 was a year of change for the digital marketing industry. Facebook and Google continue to dominate the advertising industry regardless of whatever scandals come their way. Meanwhile, new channels such as CTV continue to grow in popularity (now reaching over 60% of the US population) and ad share ($14.12 billion expected in CTV ad spend by 2023), as the number of cord cutters grows. But what is in store for 2020? Here are 5 predictions for how digital marketing will evolve this year.
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Every year, brands, agencies, and tech enthusiasts flock to Las Vegas for The Consumer Electronics Show (CES), a large trade show organized by the Consumer Technology Association. This three-day show, which has been running since 1967 hosts exhibitions, presentations, breakout sessions, and more. This year alone, nearly 175,000 attendees are expected to come to CES to learn about the latest advancements and technologies within the consumer electronics industry.
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Programmatic advertising is automated digital advertising that optimizes the buying of digital ad inventory. With programmatic advertising, marketers can ensure that their advertising campaign is delivering the most effective ads to the target audience who is most likely to engage or convert. Marketers no longer need to juggle quotes, proposal requests, and negotiations, as programmatic advertising automates the entire purchasing process for a more seamless buying process.
Understanding the options, benefits, and how exactly programmatic advertising works can be a challenge for marketers. That’s why we’ve compiled this glossary of terms to help you understand the ins and outs of programmatic advertising.
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