If the past few months have taught us anything, it’s that we don’t know what is coming next. Daily life, work life, vacation plans, marketing plans—everything we had previously scheduled for 2020 has been disrupted. So, where do we go from here?
As consumers spend more time on their mobile phones, advertisers are gaining more opportunities to reach them when they are most likely to take action. One of the best ways to attract these highly engaged consumers, build brand awareness, and increase ad recall is through high impact mobile advertising.
What is High Impact Mobile Advertising?
High impact mobile ad units are designed to be interactive and encourage consumer engagement through multiple touch points and placements that consider both the mobile and tablet behavioral patterns of content consumption and the overall user experience. In referring to “high impact”, we are suggesting that a user must initiate an action within the ad in order for it to activate.
Social media is one of today’s most popular methods for communicating and sharing information amongst consumers, media outlets, and brands. This is just one of the reasons why many businesses have chosen to invest in paid social media advertising. It helps them to reach a broader audience and build brand awareness – ultimately leading to brand loyalty. With so many social platforms out there, how do you know which one is right for you to reach your target audience?
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.
Digital advertising is one of the most dynamic fields to follow. A steady stream of new technological developments is constantly transforming the way companies create and deploy online ads, offering cutting-edge ways to ensure your advertising reaches your audience. One such tool is programmatic advertising.
Programmatic advertising takes place in the blink of an eye, in the time it takes for a web page to load, making it one of the least understood forms of marketing. We’ll cover everything you need to know, including the benefits of programmatic advertising, the options available, how it works and much more.
Television content is being consumed in more places now than ever before. From streaming YouTube on their smartphones to watching their favorite shows on Hulu using a laptop, consumers can now access video content wherever and whenever they want. With video content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times on televisions at home.
Social media is one of today’s most popular methods of communicating and sharing information. That’s why many businesses have chosen to invest in paid social media advertising. With the help of paid social media, you can expand your reach and appeal to more customers than ever before.
Connected television (CTV) advertising is making its way to the forefront of effective marketing campaigns. Although people are using more devices than ever, it’s still possible to serve them cohesive ad campaigns across multiple channels. CTV could be the missing piece that helps you develop an effective and memorable omnichannel advertising strategy. With 90% of American adults using the internet in 2019, you don’t want to miss the chance to make connected TV a part of your marketing strategy. Read More
While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing: CTV viewership is growing, eCommerce is surging, inventory is up, and consumer behavior is shifting. How can marketers make sense of all these changes and ensure that your programmatic campaigns are still reaching your consumers? Read More
OTT, or Over the Top advertising, and CTV advertising have both been gaining traction in the past few months as consumers are stuck at home and are watching more TV at all hours of the day. With so much interest from marketers across all industries, we’ve compiled a list of the most frequently asked questions about OTT to help you get started.