Goal

Establish a USP in a crowded market, introduce the audience to the benefits of tech in banking, build brand awareness, support the community, and effectively educate and retain customers.


Strategy

Since 1938, this credit union has helped members live a better financial life. We worked to capture their role as a genuine part of the Long Island community to help them connect with their neighbors, providing value for members while attracting new ones.

We’ve worked with NEFCU on brand strategies, content, and promotions across social, web, print, and broadcast, helping this nearly 80-year-old institution become Long Island’s fastest-growing credit union.

To ensure relevance and great service, their web presence was updated with a clean layout and human imagery that relates to families and communities, communicating both value and values.


Results

With our help, NEFCU has consistently surpassed sales goals YOY and doubled its physical footprint. We surpassed a 100% ROI.

5M

Page Sessions

800K

Page Users

7.2M

Page Views

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