Livitaly Tours is a family owned travel company dedicated to helping travelers visit and fall in love with Italy. They partnered with AUDIENCEX to bring awareness to their company and attract new customers.


Goal

Prior to working with AUDIENCEX, LivItaly’s Facebook efforts were plateauing, and they wanted to explore other avenues to attract new customers to their tours.


Strategy

AUDIENCEX leveraged display advertising to activate the top of the funnel, with a mix of lookalike prospecting, retargeting, and third-party data targeting to introduce American and Canadian consumers to the LivItaly brand.


Results

The campaign achieved a 12:1 ROAS, far exceeding the goal of 2:1 ROAS. CPA was $54 and the aggregate CPM was $4.81.

12:1

ROAS

$54

CPA

$4.81

Aggregate CPM

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