German promotional products manufacturer, HACH, partnered with AUDIENCEX to run a campaign that would ultimately lead to an increase in leads and sales.
Goal
The main goal for HACH’s campaign was to build up brand awareness amongst a niche audience of consumers aged 25-45, who act as the decision makers amongst their peers. These people would have shown some interest in HACH and their competitors, further making them a key target for the brand.
Strategy
AUDIENCEX created high impact display and mobile ads for a 3-month flight. With a mix of lookalike prospecting, retargeting, and third-party data targeting, the campaign aimed to reach a very highly engaged audience.
Results
The campaign beat its ROI goal by a whopping 137%, with a 74% better conversion per click than any other partner, and better cost per order and cost per lead than expected.
137%
Above ROI
74%
Conversion Per Click
37M +
Impressions
