Consumers are spending more time on their phones now than ever before. According to eMarketer, the average person spent 3 hours, 43 minutes per day on mobile devices in 2019, which was just above the average time spent watching TV. As consumers spend more time consuming media on their mobile phones, it opens up a huge opportunity for advertisers to reach highly engaged consumers when they are most likely to take action.Read More
In the midst of this COVID-19 pandemic, television content is being consumed more now than ever before. From streaming YouTube workouts to binge-watching new shows on Hulu, or staying glued to the news—home-bound consumers can now access more video content than ever before, and at any time of day. With content that’s so readily available, consumers are no longer confined to watching shows, the news, or other programs at scheduled times.
With the steady decline in the stock market and general uncertainty of what’s to come, many marketers are slowing down their advertising spend. But is this the best option when people are staying home with digital connections taking the place of face-to-face interactions? And as consumer behavior is changing, what effect is this having on performance and programmatic marketing? 48% of advertisers have adjusted media type usage or shifted budget among media types instead of halting advertising spend. Rather than completely cutting advertising budgets, marketers should consider different avenues for reaching their target customers. Just look at the data from 2008: brands that kept their advertising steady and remained strong in 2008 recovered 9x faster during the global financial crisis.
Advertisers are always looking for the best ways to get their message out there. Today, since people are immersed in so many different types of media, the options are seemingly endless. With people spending so much of their time online, it’s no wonder that digital advertising is booming — digital ad spend is expected to exceed $330 billion worldwide soon.
We are excited to announce the launch of a new $1,000,000 Growth Fund to help AUDIENCEX’s new mid-market advertisers and agencies address the growing economic challenges we are facing globally.
People love getting invited to exclusive events, like early screenings of movies or private dinners with higher-ups in a given industry. Why? These invite-only events offer things you can’t get anywhere else.
What if you could apply the same idea to your programmatic marketing and get exclusive access to high-value ad spots? With private marketplaces (PMPs), you can. Here’s how PMPs work and how they could help you achieve your advertising goals.
Q1 of 2020 has taken a turn we never expected. Companies around the world are cancelling and postponing concerts, festivals, and conferences and implementing mandatory work from home days, while universities are closing schools and moving in-person classes online. Traditional retail marketers are seeing declining revenues and categories from travel to restaurants and education are seeing unexpected contraction. As we wait for the dust to settle, what can marketers do in these uncertain times to keep business running in a semi-normal capacity and offset losses within their existing revenue models?Read More
TikTok is the fastest growing global destination for short-form mobile videos among Gen Z and millennial audiences. The visual app – which allows users to create and share a 15-60 second video with music, effects, and built-in filters – has shaken up the marketing world with its extraordinary virality reaching over 500 million active global users. AUDIENCEX is happy to announce that we are now able to run campaigns on TikTok, along with the many other social media platforms available.
For many businesses, finding and engaging with their online audience can be a major challenge. How can you reach your audience effectively when there are so many screens, devices, and apps to be targeted?
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