In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on what they would’ve done differently if they had the chance. Indeed, most of us have little time to deploy new technologies, much less pontificate about how those experiences could be improved.Read More
Search and social campaigns can make a significant impact, especially with brands looking to gain exposure and connect directly to consumers as well as other businesses . In order to make these campaigns run effectively, however, a talented team working behind the scenes is absolutely necessary. What does an average day look like and how does the team continue to grow? In this aX profile, we’re looking into a day in the life of Chris Clark, Director of Paid Search & Social at AUDIENCEX.Read More
We often talk about the tech behind the ads, but what about the people behind the tech? What are their days like, what inspires them, and what are they up to when they’re not launching the next big campaign? In this aX profile, we’re getting to know Stephanie Denevan, VP of Client Services at AUDIENCEX.Read More
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to improve accuracy in their campaigns and measurement while maintaining compliance with an ever increasing array of privacy laws? In short, they are investing more heavily in data.Read More
As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned from the marketing tactics of the direct to consumer brands successfully engaging their ever-growing audiences.Read More
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled with the brilliant release timing of a Netflix show that turns tidying into a litmus test for joy, each new year comes with new resolutions to clean up. Marketers are no exception.
Indeed, when discussing predictions for marketing in 2019, one theme kept popping up: marketers are looking to declutter.Read More
While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset & experience? Read More
As data-driven marketers, we spend a lot of time planning out our marketing campaigns. We build audience personas to understand who our target customers are, then we use those insights to build an accurate and efficient media plan. From there, we use that plan to make smart media buys that help us reach those customers and drive them down the conversion funnel.
If you are a local advertiser in Dallas or Chicago (or anywhere for that matter) targeting your local community, you may be confused if you see Kansas showing up as a high-ranking geo center in your Google Analytics. And if that’s the case, you aren’t alone.Read More