Get ready to be inspired, challenged, and transformed at the premier digital marketing conference and exhibition, or DigiMarcon for short. Hosted from May 16th to the 17th at the Toronto Marriott Downtown Eaton Centre Hotel, DigiMarcon will provide insight into emerging strategies, the latest innovative tech, and best practices to move your brand to the next level.Read More
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder they are turning to artificial intelligence to help. So, how is AI being used in marketing, how common is it, and where is adoption growth expected?
There are 3 clear strategies that marketers are turning to AI for help: audience targeting, creative effectiveness, and campaign spend.
From addressing audiences to zigzagging through the funnel, driving meaningful growth for any brand requires a comprehensive, omnichannel approach. In our continual pursuit of empowering marketers with the best ad tech in the industry, we have entered into a strategic partnership with Zeta Global.Read More
Data is an essential part of any business. It drives a company’s actions, strategy, and direction and plays an increasingly significant role year-over-year. That’s why DATAx San Francisco is a must-attend event, where guests can learn about the latest machine learning models, tools, and techniques.Read More
Retailers have long known that the experience within their stores can greatly affect shopping behaviors. Lighting, music, end caps, and more all affect both the mood and what lands in the shopping cart. And while you can’t control the lighting or the music, the user experience is just as important for shoppers online.
Whether your goal is to improve customer loyalty, increase lead gen, or drive stronger consumer engagement, DigiMarcon East 2019 will provide tons of insight to achieve digital marketing success. Get inspired by thought leaders, challenged with powerful ideas, and transformed both personally and professionally all at a single event.Read More
How can your brand stand out of the crowd and reach the right audiences? Where does data come in to the customer journey and how can you build brand loyalty? What about integrating your content or influencer marketing strategy to fit into all of this? Gain helpful insights, innovative ideas, and best practices about these topics at the Digital Summit in New York City!Read More
What makes a business thrive is passion and its people. A talented team coupled with a positive work environment and plentiful opportunities to grow is what can push a company to new heights. But who helps create this team and an exciting work culture? In this aX Profile, we’re getting to know the person in charge of exactly that, Tiffany Kim, also known as our Director of People Ops.
Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but rather must be an integrated component of a larger engagement experience. Welcome to a new generation of native advertising – so targeted and relevant it may as well be speaking directly to you. Performance marketers have always known that to stand out they must blend in. In that spirit, native advertising has become more personalized than ever before.
Every year, programmatic further permeates marketing, from the increasing number of marketers who deploy it to the ever expanding ad formats it supports. Every year, thousands of marketers convene at events around the globe to better understand it & prepare for its evolution. One event in particular is seen as a tentpole in this area, and it’s coming up!Read More