If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look.Read More
As the VP of Technology, Lauren Hutton is involved with a lot of managing, creating, and executing. From high-level strategizing to detailed decisioning, Lauren is not afraid to roll up her sleeves and get the job done. What does an average day look like for her and how does she continue to grow? We explain all that, and more, in her aX Profile!Read More
For 17 years, the Marketing Analytics Summit has been the place for analysts, marketing technologists, and growth architects to come together and share their knowledge of the industry. The summit continues, and this year it’s hosted at Caesars Palace in Las Vegas from June 17th to the 20th!Read More
To target ad buys based on channel or demographic information alone is to bake a cake with only half the ingredients and no instructions. Sure, something will result from the effort, but it won’t be anything to write home — or in this case, tell the client or the CMO — about.
Social media should be a part of any effective marketing strategy. A sense of personal connectivity with your audience and the opportunity to inform are only a couple of benefits that come with it. As social continues to grow with new platforms, features, and functions, so does the need to stay up to date with the latest and greatest. That’s where Social Media Week can help.Read More
The opportunity to build your brand and gain awareness with search and social advertising is pretty significant. Just like campaigns on other channels, search and social campaigns require attention, careful analysis, and optimizations to accelerate brand growth. That’s where Sergio Orozco, Ad Ops Coordinator for Search & Social, comes into the picture. In this aX Profile, we dive into his regular routine and learn more about how he excels at what he does every day.Read More
Get a better grasp of the programmatic supply chain at the Digiday Programmatic Marketing Summit, hosted in Austin, Texas from May 29th to the 31st. Attendees can expect to gain a deeper understanding of programmatic advertising while also diving into the state of the industry and the challenges that are arising.Read More
The world of adtech is fast-paced and ever changing. Working in the field requires a lot of flexibility, quick thinking, and strategizing to succeed. Just ask Emily Molloy, our talented Senior Customer Success Manager at AUDIENCEX. What does her day-to-day look like and how does she continue to grow personally and professionally? Find out in her aX Profile below!Read More
Get ready to be inspired, challenged, and transformed at the premier digital marketing conference and exhibition, or DigiMarcon for short. Hosted from May 16th to the 17th at the Toronto Marriott Downtown Eaton Centre Hotel, DigiMarcon will provide insight into emerging strategies, the latest innovative tech, and best practices to move your brand to the next level.Read More
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder they are turning to artificial intelligence to help. So, how is AI being used in marketing, how common is it, and where is adoption growth expected?
There are 3 clear strategies that marketers are turning to AI for help: audience targeting, creative effectiveness, and campaign spend.