As video consumption behaviors shift, so must marketers. While a lag between viewing behaviors and ad buying strategies remains, recent data suggests that marketers fed up with linear buys may now be ready to turn to programmatic video, and soon.
For advertisers looking to optimize the value of every impression, viewability benchmarks are simply not enough.
Viewability metrics provide but a glimpse into one indicator of ad placement quality, but that glimpse is not enough. While an ad that is never in-view has no chance of having an impact on a viewer, an ad that is in-view for only a brief moment doesn’t have much better odds.
The tune is changing for audio advertising as programmatic advertisers attempt to find the right strategy & frequency for reaching niche audiences, and podcasts may very well be an answer.
As marketers look for ways to improve the efficiency and effectiveness of their efforts, it’s no wonder that they are turning to artificial intelligence to help. So, how is AI being used, how common is it, and where is adoption growth expected?
Numerous unique studies all point to similar conclusions: marketers are turning to AI to optimize audience targeting, creative effectiveness, and campaign spend.
Marketer inclusion of connected television into their media mixes is a curious tale. Long gone are the days when campaigns can afford to waste countless impressions on the wrong audiences. Strained by an ever-increasing demand to drive measurable results for the businesses they represent, most marketers have flocked to highly targeted and measurable channels.
As students head back to school, so many marketers are heading back to the drawing board to refresh their ad creatives for the fall & holiday shopping season. Indeed, while some marketers are still finalizing their Labor Day sales, others are already looking ahead to holiday strategies, and for good reason.
Much ado has been given to planogramming, and for good reason. Retailers have long known that the experience within their stores can greatly affect shopping behaviors. Lighting, music, end caps, and more all affect both the mood and what lands in the shopping cart.
Marketers deserve better. This is a guiding principle that has driven AUDIENCEX over the years, and it was the motivation behind an exclusive partnership we announced earlier this morning.
Every day, brands and agencies alike are looking for intelligent, intuitive, and impactful ways to engage their audiences. However, the mid-market is often underserved, lacking either the access to enterprise-class tools enjoyed by the Fortune 500 or the strategic guidance and support needed to succeed in an increasingly competitive landscape.
While much is said about the ever-increasing share of digital ad dollars being spent programmatically, not enough attention is given to the experience of the marketers behind these purchases. Are their teams prepared and comfortable within the platforms they use? Do the tools at their disposal paint a clear picture of the customer journey? Are they satisfied with the overall toolset & experience?
Historically, retail marketing has been viewed in two parts: online and in-store. However, the user journey is far more nuanced than this, as shopping has evolved into a true omnichannel experience. Now, marketers are scrambling to keep up.