In the midst of the COVID-19 pandemic, this National Nonprofit day is especially meaningful for the team at AUDIENCEX. We are so proud of the many non-profit organizations we’ve supported – throughout the US and internationally – whose missions are to give back in meaningful ways. Recent engagements have included campaigns for Noman, Justifi, Venice Arts, Coral Vita, Nueva Vision Community Schools, Vision Care, and Blue Star Families. Below is a little bit more about some of the non-profits we’ve been honored to work with on a pro- bono basis.
If you are looking for a results-driven strategy for your digital advertising, performance marketing could be your answer. This approach has changed the way marketers and publishers interact and how ads reach target audiences. In a data-hungry world, performance marketing offers the ability to reach your target audience at scale, while still measuring how well your campaigns are working.
AUDIENCEX is honored to announce that we have been named No. 459 on the annual Inc. 5000 list of the nation’s fastest-growing private companies with three year growth of 994%. Following our ranking in 2019, this marks the second year that AUDIENCEX has been named to this prestigious list.
Throughout the day, marketers have many opportunities to engage with consumers.
There are touchpoints that provide channels for this engagement – our computers, our televisions, our phones. As consumers move through their day, they are also physically moving through the world. When consumers are on the go, the number of channels available to reach them drops, limiting marketers to out-of-home and mobile media.
Facebook is one of the longest running and most popular social networks. It was first introduced in 2004 as an exclusive social network for Harvard students and grads, and has since expanded into a platform that reaches consumers of all ages around the world. For brands and advertisers looking to engage with consumers and advertise to their target audiences, Facebook is often the first social platform they turn to.
Given the variety of screens and devices every consumer uses on a daily basis, marketers trying to capture the attention of consumers and connect with them face an uphill battle. When building out a marketing plan to reach your target market, there are very few instances where it makes sense to limit your marketing activities to only one channel to accomplish that goal. Rather than putting all your eggs into one basket, multichannel marketing is a better way to share your message with the right people at the right time.
Chances are you’ve heard the word “pixels” thrown around quite a lot, often without a lot of context as to what they actually are. If that’s you – you’re in luck! We’ve got just the thing you need to get a grasp on what those pesky pixels actually are.
With the proliferation of programmatic audio, podcasts, and streaming radio, the way we listen to content is ever changing. By 2021, the average US adult will spend 86.88 minutes a day with digital audio, according to eMarketer.
After an unprecedented economic downturn that affected much of the world in the first two quarters of 2020, many marketers are trying to pick up the pieces and form strategies that will help them end the year on a high note. The question is, how can they take the things that they’ve learned in order to build success?
The demand for engaging video content is on the rise. Consumers are expected to watch 100 minutes of video content daily by 2021. Short videos are easier to digest compared with long pages of text, and as a result, video advertising is quickly becoming the most popular ad format in digital advertising today.
Still, having a powerful, engaging video asset is just the first piece of the puzzle. How do you get that amazing content in front of your target audience and get it seen, quickly and efficiently? Enter programmatic video advertising.