With our recent acquisition of New York City-based company, BigBuzz Media Group, the AUDIENCEX team has grown to include employees from diverse backgrounds in marketing and technology, each driven to execute creative strategy and innovative media planning to deliver targeted awareness, engagement and sales for our clients. Linh Tran, who joined the aX team from BigBuzz plays an integral role on our organic social media team, helping to develop strategies for our clients to build their presence across social media channels, ultimately translating to brand awareness, growth, and sales. We caught up with Linh to learn more about her transition from BigBuzz to AUDIENCEX, as well as her day to day duties.
AUDIENCEX is proud to announce that we’ve ranked no. 88 on the Inc. 5000 List of Fastest-Growing Private Companies in California, marking our third consecutive year on this prestigious list.
As one of the most engaging channels in programmatic advertising, native is loved by advertisers because it allows brands to fit into, rather than disrupt, the audience experience. Offering precise, audience-specific targeting in a contextual format, native advertising has proven to deliver higher levels of engagement, brand lift, and viewability by blending into the content format of the pages on which they appear.
Many marketers and agencies rely heavily on third-party cookies to power their audience targeting strategy. Since Google announced that they will be removing third-party cookies from Chrome in 2022, many marketers are scrambling to understand exactly what this means for their marketing plans.
Every consumer journey is different, and the path to making a purchase is not always the same. Some consumers buy on impulse from seeing an ad on social media, while others might have to see the same ad several times across different platforms before they visit the website for the first time. While the visuals, interactivity, and messaging of an ad campaign are important for consumer engagement, so is its relevance when it comes to the audience it reaches. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your targeting strategies in order to reach the most engaged audiences with your campaigns.
Life at AUDIENCEX looks a lot different these days. With everyone working from home, and our ever growing team, it’s been quite the adjustment learning to work together on an entirely digital basis. Such is the case for Michel Benjamin, our Senior Marketing Director, who leads aX’s marketing team. She shared her experience with working from home, as well as what’s been keeping her busy during the pandemic. Read on to learn more about Michel!
Third-party cookies are a driving force behind many aspects of programmatic and digital advertising. Since Google announced that they will be removing all third-party cookies from Chrome at some point in 2022, many marketers are beginning to panic. Just how big of a deal is this, and what can marketers do to prepare for the inevitable?
If 2020 taught advertisers anything, it’s how to stay on our toes and navigate the many obstacles thrown our way. As we enter 2021, we’re seeing many shifts in advertising industry trends — consumer behavior is changing rapidly, new regulations eliminating third-party cookies, and more.
We will walk you through the most monumental digital advertising trends for 2021.
Your campaign is only as good as your targeting strategy. Every consumer journey is different, and the path to making a purchase is not always the same. With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your digital targeting strategies in order to reach the most engaged audiences with your campaigns.