We often talk about the tech behind the ads, but what about the people behind the tech? What are their days like, what inspires them, and what are they up to when they’re not launching the next big campaign? In this aX profile, we’re getting to know Stephanie Denevan, VP of Client Services at AUDIENCEX.Read More
As advertisers demand more transparency and consumers demand more privacy, data quality becomes evermore important. How are marketers adjusting to improve accuracy in their campaigns and measurement while maintaining compliance with an ever increasing array of privacy laws? In short, they are investing more heavily in data.Read More
As traditional retailers struggle to maintain the excitement they drummed up over the holidays, there is much to be learned from the marketing tactics of the direct to consumer brands successfully engaging their ever-growing audiences.Read More
Whether it’s the inherent fresh feeling of a new year or the strategic marketing of homegoods sales in January coupled with the brilliant release timing of a Netflix show that turns tidying into a litmus test for joy, each new year comes with new resolutions to clean up. Marketers are no exception.
Indeed, when discussing predictions for marketing in 2019, one theme kept popping up: marketers are looking to declutter.Read More
As data-driven marketers, we spend a lot of time planning out our marketing campaigns. We build audience personas to understand who our target customers are, then we use those insights to build an accurate and efficient media plan. From there, we use that plan to make smart media buys that help us reach those customers and drive them down the conversion funnel.
If you are a local advertiser in Dallas or Chicago (or anywhere for that matter) targeting your local community, you may be confused if you see Kansas showing up as a high-ranking geo center in your Google Analytics. And if that’s the case, you aren’t alone.Read More
Every week, a new article is published about the number of users who block or otherwise find ways to ignore advertisements. While advertisers can prioritize bidding into verifiably viewable inventory to ensure their ad is seen, the quest for captivating audiences doesn’t stop there.
If a campaign successfully reaches an intended individual, will their recollection of the message be positive, or will they be annoyed? The answer relies on a number of factors.
If marketers were to believe media consumption metrics as an absolute truth and a barometer for attention, it would seem that the public either never sleeps or never takes their eyes off a device.
Testing is core to marketing, but reporting on a myriad of experiments across a plethora of partners is a headache. Setting aside the ideal goal of sensible and accurate multi-touch attribution, simply getting data to jive and integrate into the same dashboard is no easy task. In many cases, it’s akin to mixing oil and water.