Marketers are often expected to be wizards, conjuring results from ethereal & evaporating resource pools. To thrive, they must not only captivate & retain users, in order to justify marketing spend.Read More
Behind every campaign, there’s a strategy, and each strategy is tailored to meet individual advertiser goals. With thousands of campaigns running simultaneously, there has to be organization, structure, and a strong team with a proper lead. In this aX Profile, we’re getting to know Joe Horine, the Director of Strategy at AUDIENCEX. What does his weekly schedule look like and how does he support those around him to help the company grow?Read More
Ask any business owner where they are headed in the next few years, and the responses will contain a mix of optimism, determination, and caution. When asked what the biggest impact will be on their business, the responses lend themselves to two top areas: marketing and tech.Read More
Retargeting is a great way way to keep the conversation going with your customers after they leave your site. People that come from paid search but do not convert on their first visit may have a lot of value as prospective customers in the future. So it is important to keep your company top of mind so they are more likely to return to your site when they are ready to convert. Retargeting is key to success here.
When it comes to running a successful campaign, advertisers typically take one of two routes: self-serve or managed. With self-serve, marketers take charge of their campaigns, trusting in their own expertise to manage the intricate nuances that drive performance. Of course, this doesn’t mean that they are without support or guidance from their partners. That’s where our Self-Serve team comes in. In this aX Profile, we’re getting to know Brittany Wray, the Director of Self-Serve at AUDIENCEX. What does her day-to-day look like, and how does she work alongside her peers to empower her clients?
Every day, marketers lean on artificial intelligence (AI) more and more. Indeed, it is running in the background of every campaign we launch, identifying audiences and finding the ideal moments and messages with which to engage them.
Typically, adoption of AI in marketing begins with a desire to improve a single aspect of an overarching marketing effort. As teams see success, AI’s foothold in their daily functions flourishes, finding its way further down the funnel.
In the midst of the daily hustle to drive growth, marketers are often left with little time to reflect on what they would’ve done differently if they had the chance. Indeed, most of us have little time to deploy new technologies, much less pontificate about how those experiences could be improved.Read More
Search and social campaigns can make a significant impact, especially with brands looking to gain exposure and connect directly to consumers as well as other businesses . In order to make these campaigns run effectively, however, a talented team working behind the scenes is absolutely necessary. What does an average day look like and how does the team continue to grow? In this aX profile, we’re looking into a day in the life of Chris Clark, Director of Paid Search & Social at AUDIENCEX.Read More
We often talk about the tech behind the ads, but what about the people behind the tech? What are their days like, what inspires them, and what are they up to when they’re not launching the next big campaign? In this aX profile, we’re getting to know Stephanie Denevan, VP of Client Services at AUDIENCEX.Read More