Attention is at an ever increasing premium. For marketers to be effective, their content cannot be a digital diversion, but rather must be an integrated component of a larger engagement experience. Welcome to a new generation of native advertising – so targeted and relevant it may as well be speaking directly to you. Performance marketers have always known that to stand out they must blend in. In that spirit, native advertising has become more personalized than ever before.
Every year, programmatic further permeates marketing, from the increasing number of marketers who deploy it to the ever expanding ad formats it supports. Every year, thousands of marketers convene at events around the globe to better understand it & prepare for its evolution. One event in particular is seen as a tentpole in this area, and it’s coming up!Read More
As a professional in the digital industry, it’s essential to keep up with shifts in consumer preferences as well as shifts in practices and techniques. But how do you determine what these changes are? How does your brand fit into this all? Luckily, there’s the AMIN Integrated Conference, which allows for an open exchange between industry professionals, spanning across a variety of functions within the digital landscape.Read More
Since our inception, AUDIENCEX has been committed to empowering mid-market advertisers with exclusive access to enterprise level tech that otherwise wouldn’t be available to them. Today, we announced our next step in that journey: an exclusive partnership with Marin Software, a global leader in bid management solutions for performance-driven advertisers and agencies.Read More
The digital marketing landscape is continually evolving, with new technologies, trends, and tactics taking the industry by storm. How can marketers better equip themselves for the future and adjust to maintain relevance? That’s where the Digital Summit can help.Read More
Advertising has always been associated with creative thinking and eye-catching visuals. Every year we discuss the best Super Bowl ads more than the game itself. The biggest award show in advertising is focused on creative. The best scenes in the most famous TV show about advertising were often the creative pitches that wowed the clients.
When it comes to educating others about the marketing and advertising landscape, a university degree, leadership conference, or professional experience typically comes to mind. When a teacher from Aspire Tate Academy in Los Angeles, a school for children in K-6th grade, approached AUDIENCEX to help educate their students, we were more than excited to share our experience with the young scholars and next generation of leaders.Read More
When it comes to finding the right marketing technology for your business, there is no one size fits all. With so many tools and resources available, it’s up to each company to determine the methods that are most effective in accelerating their growth in the industry.Read More
Sales are a necessary part of every business. Although it may require patience, resilience, and a lot of moving parts, closing sales & fostering long-term partnerships helps businesses reach new heights that may have been unattainable before. What does an average day look like for someone in sales, and what steps do they take to continuously improve? In this aX Profile, we sit down with Michelle Chavez, Sales Director at AUDIENCEX, to get these questions answered.Read More