AUDIENCEX is proud to announce that we’ve been named one of the fastest-growing companies in the Americas by The Financial Times, covering seven nations, including the United States. We’ve rapidly expanded our practice of helping performance agencies and brands get more from their marketing dollars, and as a result have seen significant company growth in 2020, coupled with 78% YoY revenue increase in the first quarter of 2021. Given the macro-economic climate, along with the relevance of our performance solutions, we expect our current growth trajectory to continue through the remainder of the year and beyond.
“On one level, our success has been a reflection of larger macroeconomic forces: returning demand, accelerated ecommerce, and stimulus. But on another hand, it’s also a reflection of a shift in marketers’ priorities, away from buying impressions and toward buying outcomes and performance,” said Jason Wulfsohn, Co-Founder and COO of AUDIENCEX. “Marketers are holding their dollars more accountable, and AUDIENCEX is built to help them do that consistently even with major disruptions coming to the industry.”
We are seeing advertisers ramp up their media budgets and contend with sweeping changes to the media ecosystem itself. A confluence of factors, from the deprecation of third-party browser cookies and mobile ad IDs (MAIDs), to rising costs on social platforms and a growing patchwork of privacy regulations, promise to upend the fundamental linkages of media exchange and force advertisers to change the way they operate. With our proprietary trading technology and expertise in data privacy, we are uniquely positioned to partner with our advertising partners in finding solutions for a post-cookie environment.
Following our recent acquisition of Bigbuzz Marketing Group, we plan for further acquisition activity in the remainder of 2021, along with continued development of our trading desk, tdX, built at scale for our agency and brand partners. As the ad tech landscape continues to rapidly evolve we’re confident in our ability to deliver optimal performance solutions in a post-cookie ecosystem.