The new year is a time to start fresh—it’s a time to reflect on the previous year, take note of things to improve upon, and plan for the next 12 months. As the year comes to a close, marketers are thinking about where they may have fallen short, and putting together new marketing strategies to help prepare their brands for success. 

If you haven’t had a chance to put a plan into motion, or are looking for new strategies to test, don’t worry! Our campaign strategists have compiled a list of 20 digital marketing strategies to help boost performance in 2020, so you can find new customers and grow your business.

Maybe you haven’t determined your KPI’s yet? Cast a wide net by opening up your targeting strategy at the beginning and narrowing down the specifications as you learn what works. Looking to drive consumers to purchase? Try utilizing the Amazon DSP for its extensive range of in-market first-party data. Thinking about ways to build eye-catching campaigns? Bring creativity to your digital advertising through programmatic site skins.

No matter what your goals are, there are innovative strategies to help you reach them. It’s time to start planning out your campaigns while considering the best tactics to set you up for success in 2020. 

Ready to get started developing your strategies for the year? Fill out the form below to download the 20 Performance Marketing Strategies for 2020 Guide. 

Interested in learning more? Our team of experts offers full-service audience planning, creative design, media buying, and unified reporting and attribution for cross-channel campaigns to help you reach your goals. 

Happy (almost) new year and happy 2020 campaign planning!