How can your brand stand out of the crowd and reach the right audiences? Where does data come in to the customer journey and how can you build brand loyalty? What about integrating your content or influencer marketing strategy to fit into all of this? Gain helpful insights, innovative ideas, and best practices about these topics at the Digital Summit in New York City!
Hosted at the Jacob K. Javits Convention Center from May 1st to the 2nd, Digital Summit NYC is where 1,000 marketing professionals will gather for thoughtful discussions and meaningful connections. National brands, agencies, tech pioneers, B2B providers, startups, and more will experience over 45 sessions, 2 keynotes, and 1,350 minutes of content.
The schedule is packed with talks surrounding search, conversion, engagement, B2B vs B2C marketing, data, analytics, content, and more. Here are the sessions we’re most excited about:
AM WORKSHOP: Move Prospects Through the Customer Journey with a Solid Content and Digital Marketing Strategy — Day 1, 8:30am-12:30pm
Blake Pappas from Vertical Measures talks about the importance of creating content that resonates with your audience at different stages of the customer journey.
“Meh” to “Marvelous”: How to Market on Facebook Ads in the Era of Killer Competition — Day 1, 3:15pm-3:45pm
Susan Wenograd from Aimclear discusses how to navigate the changes on Facebook Ads and go from media buyer to masterful marketer.
How to Find, Reach, and Measure Audiences in a Fragmented Media World — Day 2, 10am-10:30am
Carolyn Sheflin from Spectrum Reach explains how digital and television have converged and how you can leverage data and targeting for outcome-based campaign attribution.
Looking at Your Customers’ Offline Behavior to Inform Their Online Expectations — Day 2, 11:45am-12:15pm
James Gaubert from 123RF talks about meeting customer needs and how offline consumer behavior can allow us to build better digital strategies.
How to Leverage Digital & Strategic Partnerships to Reach New Audiences — Day 2, 4:10pm-4:40pm
Mike Epstein from Cinematic Music Group discusses tangible strategies for outreach and the importance of credibility and brand loyalty when entering into new markets.
See the full event agenda here.
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