Every year, programmatic further permeates marketing, from the increasing number of marketers who deploy it to the ever expanding ad formats it supports. Every year, thousands of marketers convene at events around the globe to better understand it & prepare for its evolution. One event in particular is seen as a tentpole in this area, and it’s coming up!
Next week, marketers will flock to San Francisco for Programmatic I/O, a two-day event that offers an effective solution for marketers looking to get even more educated on the future of digital marketing. On April 29th and 30th, over 1,200 media and marketing professionals will come together to share their insights and experiences surrounding programmatic.
Attendees will get the opportunity to hear from over 65 expert speakers, from industry innovators and leaders to researchers and analysts on both the buy and sell side of programmatic media.
At Programmatic I/O, there’s going to be more than 50 compelling best practice presentations, panel discussions, workshops, and one-on-one talks.
Here’s what we’re looking forward to most:
US Programmatic Through 2021: The Numbers and Trends you Need to Know — Day 1, 10am (Room #1)
Lauren Fisher, Principal Analyst at eMarketer, shares the latest US programmatic forecast and explores how major market trends could affect ad investment and strategy for the next 24 months.
How to Generate Programmatic Revenue from OTT Channels — Day 1, 10am (Room #2)
Jon Mansell, VP of Programmatic Solutions & Partnerships at Turner, provides an overview of where things stand in the programmatic ecosystem and why accounting for over-the-top is essential for a well-rounded strategy.
Best Practices for Omni-Channel Video Planning — Day 1, 12pm (Room #3)
Jessica Lough, Associate Director of Programmatic at Digitas, shares best practices for delivering an omni-channel, cross-screen approach and reaching key performance metrics in a ubiquitous viewing environment.
Cross-Platform Data: The Path to Better ROI — Day 2, 2:40pm (Ballroom)
Sachin Puri, Sr. Director/Head of Global Performance Marketing & Customer Acquisition at StubHub highlights an immediate need for marketers, data providers, and platforms to partner and solve for better cross-platform ROI measurement and optimization.
View the full event agenda here.
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