The digital marketing landscape is continually evolving, with new technologies, trends, and tactics taking the industry by storm. How can marketers better equip themselves for the future and adjust to maintain relevance? That’s where the Digital Summit can help.
The Digital Summit, which includes a series of events surrounding the marketing ecosystem, is making its stop at the Skirball Cultural Center in Los Angeles. From April 10th to the 11th, over 1,000 marketing executives and influencers will come together to discuss the future of advertising. Attendees can expect more than 45 actionable sessions and 3 keynotes, delivering over 1,300 minutes of content that marketers can leverage in their business.
In 2019, the Digital Summit series will be hosting 20 events across the US, and AUDIENCEX is thrilled to be an official Global Partner with the organization. From content marketing and search, to email, mobile, UX/design, social and strategy, Digital Summit LA has something for everyone.
Here are some sessions we’re excited to attend:
Bridging Silos Between SEO, UX, and Content for Big Marketing Wins — Wednesday, April 10th, 2:30pm-3pm
Rebekah Baggs from ONWARD speaks about leveraging keyword data to unite your UX, SEO, and content efforts, avoiding marketing mistakes, and holistically optimizing your digital presence across the web with real-world approaches.
Digital Advertising and Data: Fulfilling the Mad Men Creative Promise — Wednesday, April 10th, 3:15pm-3:45pm
Michelle Stinson Ross from Apogee Results explains the relationship of ad creative to audience and content, creative elements of social ads, and effective ad combinations.
Integrating Search & Social: Best Practices for Cross-Channel Marketing — Thursday, April 11th, 8:30am-9am
Chris Clark, Director of Search & Social at AUDIENCEX, and Joshua Senne, Senior Performance Manager at AUDIENCEX, share the importance of cohesiveness as well as key best practices surrounding search, social, and display.
More than Acquisition: Why Marketers Need to own the Entire Customer Journey — Thursday, April 11th, 4pm-4:30pm
Sean Johnson from Digital Intent discusses the importance of using customer feedback to drive rapid product growth.
See the full event agenda here.
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