The way brands and agencies purchase media is ever-evolving, with new channels and new competition appearing every day. With this, many are left questioning how to best handle the media landscape. Cue the Digiday Media Buying Summit, a place where digital marketing executives dive into winning strategies for building a solid media operation.
Held from February 20th to the 22nd in Nashville, Tennessee, the event will cover everything from programmatic and social to blockchain and AI. Attendees will build their network and hear from industry giants, such as Facebook, First Media, Pubmatic, Mediacom, Crossmedia, and more.
While there’s a lot that attendees can learn during this three-day event, here are standout sessions marketers won’t want to miss:
Data Analysis Paralysis: Cutting Through the Noise — Feb. 20th, 3:55pm (Broadway Ballroom 1)
Chris Chobanian and Jessica Sanfilippo, from 360i, and Kate Whitney, from Pernod Ricard, share tips to ensure your measurement tools are being deployed effectively and how marketers can cut through the noise to find meaningful insights.
The Future of AI in Media Buying — Feb. 21st, 10:25am (Broadway Ballroom 1)
Dooley Tombras and Kevin Van Valkenburgh, from The Tombras Group, explain how they’re using advanced TV and AI to deliver more for their clients.
Content to Commerce: How Engagement in Social Media Can Help Drive Consumer Actions — Feb. 21st, 11:45am (Broadway Ballroom 1)
Charles Gabriel, from First Media, will share best practices you can utilize in your own company to build a strong content marketing strategy.
How to Reach the Right Audience — Feb. 22nd, 10:25am (Broadway Ballroom 1)
Megan Davey, from VMLY&R, discusses how her company reaches the right audience through experiences and produces successful campaigns.
See the entire event agenda here.
Digiday takes a global view of the media and marketing industries and connects with audiences through web, email, podcasts, a quarterly magazine, a membership program, and in-person events. The Digiday Awards programs recognizes innovation, creativity, and excellence in the fields of publishing, content marketing, advertising, advertising technology, and video.
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