Digital marketing is a staple no matter the industry, and education is no exception. While these institutions strive to grow the minds of their scholars, they also seek to grow their attendance rates and awareness.
That’s where Converge comes in. It’s the digital marketing conference made for those involved in higher education including CMOs, deans, enrollment leaders, recruiters, and digital strategists. Attendees can expect deep-dive workshops, keynotes, and breakout sessions on everything new in the EDU digital marketing space.
This year, the three-day event will be hosted at The Omni CNN Center Hotel in Atlanta, Georgia from February 19th to the 21st. Converge 2019 will also include an exhibition area, where you can find the official AUDIENCEX booth.
There’s a lot of sessions to attend, but here are some of our top picks:
Harnessing the Power of Research to Build a Brand — Tuesday, Feb. 19th, 10am-12pm (North Tower, Ballroom C)
Renee Daly from SimpsonScarborough leads a workshop about qualitative and quantitative research and how it can be used to develop an authentic brand strategy.
Developing a Multichannel Approach to Digital Marketing Strategy — Tuesday, Feb. 19th, 1:30-3:30pm (North Tower, Ballroom B)
Hayley Warack, from Converge, and Alex Fleshner, from Google, provide an overview of key marketing channels like search, social, and display to help develop a strong multichannel framework.
Leveraging Digital Platforms to Produce, Distribute & Measure Your Stories — Wednesday, Feb. 20th, 10-10:45am (North Tower M4, Grand Ballroom D&E)
Mike Petroff from Harvard University will share how Harvard’s content strategy, creative, and editorial teams produce impactful stories in multiple formats, across multiple platforms.
Defining New & Next: Brand Building, Chatbots, Marketing Automation Oh My! — Thursday, Feb. 21st, 11am-12pm (North Tower M4, Grand Ballroom D&E)
This panel discussion features executives from Georgia State University, Harvard Medical School, and Converge as they share lessons learned, successes realized, and advice on the biggest opportunities in brand management.
Click here to see the full event program.
On top of these insightful sessions, guests can experience the C19 Club Lounge, get complimentary professional headshots, and even attend the college football tailgate! Converge 2019 is one event you won’t want to miss.
Converge is the digital marketing conference dedicated to education. Made for CMOs, deans, enrollment leaders, recruiters, and digital strategists, this conference aims to advance the state of higher education marketing and recruitment.
Join the Conversation
What are you most excited about for Converge 2019? Let us know by attending the event next week or joining the conversation on Twitter, LinkedIn, or Facebook.