Every year, The Drum Digital Trading Awards celebrates the best in the ad tech industry. This year, we’re pleased to share that AUDIENCEX has been selected as a finalist under the “Most Effective Programmatic Media Partnership” category.
As we announced this summer, AUDIENCEX entered into an exclusive partnership with Sizmek to empower mid-market advertisers in North America with enterprise class programmatic marketing technology that was previously unavailable to them.
This partnership was driven by a deeply seeded belief that marketers deserve better. As our CEO Reeve Benaron noted in the announcement, “Our vision is to give all businesses, regardless of size, the ability to scale with effective omnichannel solutions.”
Specifically, the partnership enabled AUDIENCEX to empower mid-market advertisers with:
- Self-serve access to a best-in-class DSP & ad server
- Dynamic creative optimization
- Peer39 contextual targeting & measurement
Since the partnership has rolled out, overall campaign performance for AUDIENCEX advertisers has improved significantly, with notable engagement rate improvements seen across display, native, rich media, and video.
Of course, campaign success looks beyond meer engagement metrics. As our COO Jason Wulfsohn stated, “Many of our customers — actually, all of our customers — are focused in a very singular way on our ability to help them attain real, transparent results for their business. It’s our capacity as an agency to take their goals and marry them to the technology solutions that will deliver consistently successful and sustainable growth.”
As recently noted by Jason Kramer of Questus, “Since working with AUDIENCEX, our programmatic media has become much more competitive, and their sophisticated targeting and AI has helped us reach niche audiences with modest budgets.”
Similarly, Matt McGee of Swish has noticed improved results, stating, “Since launching our campaigns with AUDIENCEX, we’ve seen incredibly high quality traffic and our engagement has grown exponentially. On top of that, they provide incredible customer service and are some of the most responsive people we’ve ever worked with.”
It’s advertiser successes like these that inspire us each and every day, and we’re utterly thrilled that The Drum has recognized the power of this partnership and what it means for multitude of marketers.