In the realm of digital marketing, 2017 was nothing if not dramatic.
We saw programmatic become increasingly dominant. We saw newer innovations, such as Dynamic Creative Optimization and Programmatic Native, shake up the scene. We banded together to fight back, on behalf of our clients, against bot fraud and threats to brand safety. And we significantly expanded our partnership with Sizmek to help our clients stay strong, nimble, and competitive in a landscape defined by constant change.
We expect more growth, change, and upheaval in 2018. We’re prepared to take advantage of all the opportunities this shifting industry landscape offers, and we want you to be prepared as well.
To that end, we’ve compiled a report on what we see as the most important, exciting, and promising trends that are poised to define the new year.
Download our report, “9 Golden Opportunities for Marketers to Seize in 2018,” and find actionable insights and answers to your most important questions.
- Why is programmatic exploding, and how much bigger is it going to get?
- How can I make the most of Dynamic Creative Optimization, Programmatic Native, and other newer innovations, without biting off more than I can chew?
- Does brick-and-mortar retail have a future?
- What’s the best way to make sense of this gushing waterfall of data?
- How should multi-channel attribution impact my communications planning?
- What do the most forward-thinking players in digital marketing know that I don’t?
- What do I need to understand to move into a world without Net Neutrality?
Our report contains metrics and insights on the most crucial trends in digital marketing, along with analysis, predictions, and guidance from seasoned veterans.
Download our report today, and prepare yourself for another thrilling year of innovation and opportunity in digital marketing.