ROY Massey

Director of Programmatic Buying

Roy holds a bachelors degree in Economics from San Diego State University. He started in the industry in 2011 on the publisher-side working for JustLuxe.com and RGM Group where he optimized yield and maximized revenues. He has since transitioned over to the buy-side connecting brands and agencies with their target audience. He is currently the Programmatic Media Buyer for AUDIENCEX and is responsible for executing the client’s digital campaigns from start to finish. Roy’s experience spans across multiple RTB platforms for desktop display, mobile, video, Facebook, and LinkedIn.