Goal: Xbox needed support launching a new product targeted to both soccer lovers and gamers.
Tactics: Once consumers showed an interest in the product, we ran display and mobile ads to target those users. We then took that 1st-party audience data and created a look-a-like campaign to increase the reach of the most likely to convert users. We monitored best performing sites and optimized accordingly (ensuring all ads ran in a brand safe environment).
Results: The product launched with great success and exceeded Xbox goals. Xbox attributed the success, in part, to our highly targeted display and mobile campaign. They continue to work with us for product launches.