Goal: Introduce new customers to X-Doria and increase online purchases of fashion-forward premium iPhone cases on the X-Doria website.
Tactics: Through 3rd party prospecting, AUDIENCEX discovered an audience of consumers likely to be interested in the product. We also retargeted users who had visited the X-Doria site, with an emphasis on retargeting shopping cart abandoners. We ran display and mobile ads to target those users. We monitored best performing sites and optimized accordingly (ensuring all ads ran in a brand safe environment).
Results: The campaign improved sales performance for X-Doria and introduced the product to an audience previously unfamiliar with the brand. Through the data accumulated through Rocket Fuel, we also gained insights about X-Doria’s top consumers and the most successful sites for ad placements. What we learned has informed future X-Doria campaigns and helped shape the brand’s messaging.