Goal: Ubisoft were looking for innovative digital support to help drive sales of Shape Up, a new fitness game, using a dynamic combination of retargeting and prospecting. Success for the initiative was to be measured on the degree to which we could drive high CTRs within target audiences.
Tactics: We deployed a range of tactics that included retargeting site visitors and prospecting with fitness intenders, female XBox One owners and male XBox One owners. In addition we utilized semantic data – both contextual + behavioral – and the optimized aggressively, based on data, audience segment performance and top sites.
Results: Through the course of the campaign we were able to drive significant traffic to purchase environments with strong CTRs that increased substantially through the span of the buy.