Leading telecom provider, T-Mobile partnered with AUDIENCEX to create a campaign that would ultimately help to preserve the environment and reduce costs on printing and postage.

10M

Impressions

31%

Increase in Paperless Statement Enrollments

3.5%

ROAS

Client:
T-Mobile

Vertical:
Technology

Services:
Programmatic Display

Goal


T-Mobile’s campaign goal was to target current customers who were still receiving paper statements, encouraging them to opt into paperless statements.

Strategy


By onboarding the CRM data, AUDIENCEX tapped into available programmatic display, email, and mobile inventory to deliver the message to T-Mobile subscribers offer multiple touchpoints that would increase engagement.

Results


AUDIENCEX delivered over 10 million impressions to T-Mobile subscribers, driving thousands of visits to the mobile site. This resulted in a 31% increase in customers opting for online statements.

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