Leading telecom provider, T-Mobile partnered with AUDIENCEX to create a campaign that would ultimately help to preserve the environment and reduce costs on printing and postage.
10M
Impressions
31%
Increase in Paperless Statement Enrollments
3.5%
ROAS
Client:
T-Mobile
Vertical:
Technology
Services:
Programmatic Display
Goal
T-Mobile’s campaign goal was to target current customers who were still receiving paper statements, encouraging them to opt into paperless statements.
Strategy
By onboarding the CRM data, AUDIENCEX tapped into available programmatic display, email, and mobile inventory to deliver the message to T-Mobile subscribers offer multiple touchpoints that would increase engagement.
Results
AUDIENCEX delivered over 10 million impressions to T-Mobile subscribers, driving thousands of visits to the mobile site. This resulted in a 31% increase in customers opting for online statements.