Goal: T Mobile wanted to reach their current customers who received paper statements mailed monthly to their home and encourage them to opt into an online monthly statement. The effort would help the environment and save T Mobile the significant monthly cost of print and postage.
Tactics: AUDIECEX tapped into Millennial Media’s programmatic inventory to deliver the message to T-Mobile subscribers and exclude other carriers from the campaign. We deployed the data further by extending the messaging to T Mobile subscribers across our entire mobile exchange.
Results: AUDIECEX delivered over 10 million impressions to T Mobile subscribers driving thousands of visits to the mobile site and increased the number of customers using online statements.