Goal: QuickLabel needed support in generating online leads for their industry leading color label printer, the Kiaro!. Specifically, they wanted to target small to medium-sized business owners and drive them to their website, and they enlisted AUDIENCEX to build out an integrated multi-channel campaign to drive performance in this key area.
Tactics: AUDIENCEX deployed a set of sophisticated look-a-like prospecting tactics based on existing site traffic to the QuickLabel site, as well as retargeting anyone who didn’t request a quote or book a demo following a visit to the site. This was also supported by additional targeted pay-per-click tactic.
Results: Since launching the campaign late in 2015, AUDIENCEX has been able to achieve 208% growth with US lead volume year-over-year, successfully leveraging their expertise with lead-gen and ecommerce performance campaigns and driving significant success on behalf of QuickLabel.