Goal: Take a globally established CE component manufacturer and OEM to major consumer brands like Microsoft, HP and Dell and introduce it in North America as a leading CE brand of its own
Tactics: AUDIENCEX Create a competing retelling of MSI’s technology as a top component manufacturer for more well known brands through an innovative print, online, social, PR and extensive in-store integrations. The social component include identifying and deploying credible influencers, management of all social channels along with extensive use of social advertising and social-first campaigns to drive awareness around a series of individual product launches, from All-In-One PCs to gaming notebooks and tablets.
Results: MSI saw a sizable lift in brand awareness and sales, both via traditional retail partners and Target and Online. By focusing on their strong tech background, MSI was able to build a early visibility and market share in the U.S. with marketing technologies as innovative as their product line.