Goal: MacroAir is the pioneer of the HVLS (High-Volume, Low-Speed) fan industry. They are dedicated to continually innovating and perfecting the world’s most efficient fans for businesses. The objective of this campaign was to increase business activity and brand awareness to relevant audiences.
Tactics: AUDIENCEX implemented a prospecting and retargeting campaign in efforts to expose the MacroAir products. The prospecting campaign targeted new audiences based on behavior and relevant websites (construction, engineering, and architecture) and once identified a retargeting campaign was implemented.
Results: AUDIENCEX generated over 7.5k new unique visitors to the website, and MacroAir was able to capitalize on new and existing relevant audiences.