Goal: Concord Music Group is a leading independent recorded music company based in Beverly Hills, California, and Nashville. The objective for this campaign was to increase album sales for Pokey La Farge’s new album “Something in the Water”
Tactics: AUDIENCEX created display ads for Concord Music Group, in order to increase awareness for the album and ultimately boost sales. We prospected new audiences as well as retargeted existing ones through ad units within desktop, mobile, and Facebook.
Results: AUDIENCEX achieved a 1.8x increase in sales from the previous release.