Goal: ASUS is the leading technology company in Taiwan and makes products in almost every category of information technology, including PC components and peripherals, notebooks, tablets, servers and smartphones. The objective for this campaign was to launch the new Transformer Book Chi in the U.S., targeting tech enthusiasts and those in-market for laptops or tablets.
Tactics: AUDIENCEX developed a full-funnel campaign that prospected new clients based on demographic, lifestyle, and contextual indicators. Once new prospects were identified, they were followed by engagement, interests, and intent with evolving messaging.
Results: AUDIENCEX drove a significant volume of users to the ASUS e-store while driving the cost per click by 81% from Phase I to Phase II of the campaign.