1-800 Flowers


ABOUT THE PROJECT

Continuing with the strategy of emotive storytelling first established with the “Just Because” campaign 1-800-Flowers.com looked to AUDIENCEX to help develop and execute their 2014 Valentine’s campaign. Built around broadest and digital the campaign used humor-driven vignettes to explore the idea of “How to Wow” on Valentine’s, offering up some of the successes – and failures – of relationship gifting, and partnering with 60s icon, The Yardbirds, for the soundtrack.