Agencies and brand marketers alike need to optimize the targeting of their potential audience on a more personal level to...
The terms predictive modeling and machine learning are sometimes used interchangeably, especially as these tools rapidly grow and evolve to...
Technological advancements have reshaped how advertisers, marketers, and founders access their target audiences in recent years. Artificial intelligence has led...
As public concerns and governmental restrictions on traditional data collection rise, marketers have sought other methods for gathering data. One...
We’re excited to announce the launch of AUDIENCEX Intelligence (AXi), our new suite of privacy-safe data science solutions. With predictive...
We are pleased to share that we recently announced a partnership with custom audience solutions company Dstillery. Through this partnership,...
The team at AUDIENCEX is excited to unveil a substantial expansion of our innovative AI product, AUDIENCEX Intelligence (AXi). This...
Data science is ubiquitous in the advertising industry. Advertisers use data to target audiences, track ad performance, and predict consumer...
Today, the advertising industry is changing at a rapid pace. It can be difficult to keep up with technology that...
Augmented Reality (AR) refers to technology that adds visual and audio elements to everyday life with the help of software,...
In recent years, advances in machine learning have enabled artificial intelligence (AI) technology to enhance core aspects of the digital...
Increasing Programmatic Access to Small and Medium-Sized Businesses What is programmatic marketing? At its most basic, the term refers to...