Programmatic Display Ads

Reach the right person at the right time


Programmatic display ads have a broad reach. They let you connect with customers on their favorite sites and apps with intelligently targeted and delivered advertising. A programmatic display ad campaign can help you promote your brand, generate product awareness, increase sales, and get more leads. Choose the priorities that matter to you, and our technology will determine the best platform to match your needs. The AUDIENCEX trading desk, tdX, offers unified access to 24+ enterprise-level DSPs for unparalleled scale to help you find new customers and grow your business.

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Benefits of Programmatic Display Advertising

  • Greater Reach: Extend the scale of your campaigns, reaching consumers around the world. 

  • Improved Analytics: Understand how your campaign is performing across screens and devices in one unified dashboard.

  • Improved Efficiency: Real-time measurement of your campaigns’ performance means you can quickly and easily adjust your campaign parameters to increase conversions and revenue.

  • Better Targeting: With programmatic advertising, you can target, retarget, geo-target, behaviorally target, contextually target, and anything in between.


Programmatic Targeting Options

Drive brand awareness and direct response at every consumer touchpoint:

  • Look-alike Prospecting: Utilize pixel learnings to build similar audiences based on tracked behaviors

  • 3rd-Party Prospecting: Increase targeting scale through a variety of pre-built or custom audience segments

  • Site Retargeting: Remarket to consumers who have previously exhibited interest based on previous internet actions

  • Contextual Targeting: Analyze every page’s content holistically to understand meaning and relevancy to deliver your message where it makes sense

  • Behavioral Targeting: Reach users who have expressed an interest in certain products or services online across sites and networks


The Programmatic Ecosystem Explained

Take a deeper dive into the many technologies that make up today’s programmatic landscape, including DSPs, SSPs, DMPs, and more, in this helpful guide, “The Programmatic Ecosystem Explained.”

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