It’s no secret that we live in a world where every consumer is connected to multiple devices daily. In fact, the average household now has over seven active devices in use each day¹. With an increase in consumers’ multi-device activity, agencies must vigorously deploy communications strategies with multi-channel marketing in the foreground.
The television remains the most prominent and influential screen in the home, and TV advertising is about to get a lot more sophisticated. If you have not explored Programmatic TV, here are three reasons why now is the time to do it.